Food Lion Helps Consumers Save More Money
May 20th 2010 14:34
Educated Consumers Save More!
The Great Recession - 10 million Americans unemployed, forecloses, bankruptcy, and bailouts have been on the consumers’ minds for the past three years. I see numerous retailers attempting to gain their piece of the market share pie with success based upon quarterly results. Quarterly results are a great measurement to success, but who is winning at the end of the day, the consumer or the retailer?
The Underdog on Top
An underdog surprise is Food Lion and I like underdogs. Customers are looking for a retailer who will have a personal connection to their shopping habits and not merely a repeat customer. This personal connect will lead to repeat business and thus increase market share. Food Lion has introduced an MVP coupon kiosk, which generates coupons based upon the customers’ previous patterns. When I shop at Food Lion, greeting me is a kiosk, which “knows” me. I feel Food Lion is doing something to help me save money.
World’ s Largest Retailer Lacking a Personal Connection
In comparison, Wal-Mart, the world’s largest food retailer, simply advertises under the moniker of “Save Money Live Better”. Food Lion has the program of “New! Lower Prices” which in comparison adds value the same as Wal-Mart. Wal-Mart does not add the personal connection to the customer to gain trust to ensure the customer will return. Knowing I will save an additional $1 here or $2 there on the product I buy on a regular basis will ensure I return to the underdog.
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