What makes a loyal customer?
May 1st 2007 01:30
We've all, at one time, been on the receiving end of some down-right awful customer service. I bet most of you can still remember that time. Maybe you even told all your friends about your terrible experience. Did you ever go back to that establishment? Did you use the company's services again? Would you ever be a loyal customer of that place?
The answer is probably a resounding "no". Even if you did return, I bet you always remembered the bad time and were looking for the same experience again. Making a first time customer a loyal one doesn't take rocket science. It's very simple. You have to actually appreciate the customer's business. Under stand that one happy customer is worth five new ones.
So, hopefully I can share with you some of my sub par customer service experiences and highlight how they could have been better. How could a simple conversation create a customer for life?
The answer is probably a resounding "no". Even if you did return, I bet you always remembered the bad time and were looking for the same experience again. Making a first time customer a loyal one doesn't take rocket science. It's very simple. You have to actually appreciate the customer's business. Under stand that one happy customer is worth five new ones.
So, hopefully I can share with you some of my sub par customer service experiences and highlight how they could have been better. How could a simple conversation create a customer for life?
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